REZA RASOLI
Creative Director, Film Director & Your Biggest Fan.
Building scalable design systems, writing brand narratives, and directing high craft campaigns end to end.
GOOGLE ANDROID
Scalable Short-Form Storytelling Engine & Product Design System.
The Strategy

Translated highly complex technical features into human, character-driven short-form narratives.
The System
Designed a modular creative matrix that allowed for the efficient production of hundreds of bespoke product ecosystem assets without losing narrative quality or brand consistency.
The Result 

An end to end creative infrastructure that generated billions of global impressions and drove deep platform adoption.
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VANS 50TH
Global Anniversary Unified Multi-Platform Campaign & Visual System
The Strategy
To celebrate Vans’ 50-year anniversary across global markets, we developed a cohesive visual narrative honoring the brand’s deep heritage in action sports, music, art, and street culture—bridging original brand loyalists with a new generation of youth culture..
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The System
We architected a scalable creative framework built around a anchor 60-second broadcast piece that established the global visual tone. From there, we modularly designed targeted 30-second and short-form cuts, systemically tailored to speak to distinct subcultures and regional audiences across broadcast, digital, and social channels.
The Result
Delivered a high-craft, cross-generational global campaign that reinforced Vans’ status as a cultural icon while driving massive global brand engagement and modern product affinity.
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YOUTUBE GIFTS
Building a Universal Visual Language for Creator/Fan Connection
The Strategy
To drive live-stream engagement across diverse channels—from gaming and fashion to music and ASMR—we anchored an in-app gifting system around “Celebratory Moments.” We mapped out a matrix of emotional intensities, from subtle gestures to high-energy takeovers, giving every community an authentic way to connect with creators..
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The System
We established a strict design framework prioritizing instant library readability, rapid animation cycles, and unexpected micro-storytelling. Out of 200 concepts mapped, we delivered a 6-tier production system of 35 modular assets—ranging from static stickers to full-screen 3D/AR takeovers—engineered to scale effortlessly into future seasonal and regional packs.
The Result
Delivered a high-impact, expandable visual language that deepened fan-to-creator connection while laying the foundational asset architecture for YouTube’s live monetization engine.
META GLASSES
Motion Identity & Production Framework
The Strategy

Position Meta’s smart glasses at the intersection of high fashion and wearable tech across social channels. The brand needed an elevated motion identity that maintained premium fashion aesthetics while supporting high-volume video production.
The System
Reimagined Meta’s graphic language into a dynamic, motion-first ecosystem—designing custom kinetic typography, editorial containers, and signature branded bookends. Working directly alongside the editorial team, I directed the movement logic, transition system, and post-production pipeline to ensure seamless execution.
The Result 

An end to end creative infrastructure that generated billions of global impressions and drove deep platform adoption.
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NETFLIX 25 IN 2025
Translating Brand Architecture into a Dynamic Motion System
The Strategy

To build subscriber anticipation across 25 upcoming titles, we elevated a standard content sizzle into a unified brand moment—strategizing a narrative arc and custom copywriting that balanced high-energy promotion with clear content discovery.
The System
We ingested, logged, and audited raw footage across 25+ distinct shows and movies. Taking the brand’s static identity guidelines, we translated them into a dynamic motion toolkit—engineering kinetic typography, modular edits, and graphics designed to align disparate titles into one cohesive visual system.
The Result 

Delivered a high-impact, brand-aligned launch campaign that seamlessly unified 25 flagship titles, providing the streaming service with both a flagship launch asset and a versatile motion toolkit for ongoing promotional use.
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MICROSOFT ZUNE
Elevating Brand Metaphor Through Craft & Narrative World Building
Co-Directed with Three Legged Legs
The Strategy

To position Microsoft Zune as a culturally relevant, artist-first brand in a competitive hardware landscape, we partnered with 72andSunny on their acclaimed Zune Arts platform. The goal was to translate the abstract core benefit—the emotional connection of sharing music—into a compelling visual narrative, avoiding literal tech specs in favor of deep visual storytelling.
The System
We conceptualized, wrote, and directed a live-action narrative that turned “music sharing” into a clever metaphor: a zombie outbreak where the “bite” spreads a shared love of music. We established a complete creative system from page to screen—writing the script, building custom full-sized puppet suit zombies, and directing a high-production live-action shoot that balanced dark comedy with authentic heart.
The Result 

Delivered a flagship, highly praised film for the Zune Arts campaign that built cult-brand affinity and served as a benchmark for elevated, narrative-driven brand storytelling in the tech space.
GE IMAGINATION THEATER
Narrative World-Building for Enterprise Brand Storytelling
Co-Directed by Three Legged Legs
The Strategy

To humanize General Electric’s core values of innovation, grit, and problem-solving, GE launched Imagination Theater—a brand-funded content initiative partnering with storytellers to translate corporate philosophy into original entertainment. The goal was to build brand equity through rich, standalone narrative storytelling rather than traditional product placement.
The System
We conceptualized, wrote, and directed an original 2D animated film centered on a young samurai overcoming a corrupt army through clever persistence. We designed a complete visual world from scratch developing character architecture, epic environment designs, and an action driven narrative system engineered to reflect GE’s core themes of ingenuity and resilience without feeling like a commercial.
The Result 

Delivered a broadcast tentpole asset launched during prime-time television to a multi-million viewer audience, establishing a benchmark for high-budget, enterprise-level brand entertainment.
ABOUT
REZA RASOLI
Your biggest fan. Your sharpest Creative.
I am an Executive Creative Director and Writer who partners directly with brand leaders to build strategies, write narratives, and execute integrated campaigns. Bridging live-action, character animation, VFX, and design, I bring a multidisciplinary approach to building distinct brand worlds leading internal teams scale creative, sharpen their voice, and bypass traditional overhead.
SELECT CLIENTS
Entertainment & Streaming
CBS, Disney, Meta, Nickelodeon, HBO, Hulu, Netflix, YouTube
Tech & Consumer Brands
Apple, Adobe, Doordash, Google, IBM, Meta, Microsoft, GE, Snapchat, Target, Threads, Uber
Agencies
72andSunny, BBDO, Droga5, TBWA/Chiat/Day